Sorel Station Domination
On October 2nd, one hundred women from all over NYC confidently walked a full mile in Sorel’s show-stopping fall collection. Our team rolled out city-wide activations across New York City’s S-Train, buildings, NASDAQ screen, taxi and more.
Creative Director: Kelly McCormick. Associate Creative Director: Aaron Fisher. Art Director: Kim McDonald. Copywriter: Annie Russo.
Art Buyer: Lisa Lee. Design Director: Adam Skalecki, David Balsamello. Designer/Production Artist: Laura De La Cruz, Kailey Staiano.