Doctor Wise Brand Launch
Doctor Wise is a line of homeopathic products formulated for women experiencing the symptoms of menopause. Using empathy, we mirrored the brand’s look and feel to match the unique, emotive, and beautiful women who inspired it. The scope of this design project includes the identity and usage guide, packaging (bottles, boxes, and sample packets), web design, print ads, and a social media strategy focused on artistically empowering women through community.
The line of five Doctor Wise products rolled-out nationwide in July 2018 at 2,000 CVS stores across the country and has continued to grow across the CPG landscape since. This launch resulted in a 2019 HOW International Design Awards Merit Award in the Identity category.
Client: Hyland’s. Creative Director: Kara Errickson. Art Director: Jim Slatton. Designer / Production Artist: Kailey Staiano, Alex Mathov, Delaney Smith.