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Domino's Piece of the Pie Rewards Page Refresh

Domino’s Piece of the Pie Rewards® Page Refresh

Domino’s tasked us with auditing and redesigning their Piece of the Pie Rewards® web experience. Over the course of the project we researched, restructured, designed and tested a new look and feel that would allow users to more clearly understand and participate in the program. The refresh is now live on Dominos.com

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Creative Director: D’Arcy O’Neill, Kelly McCormick. Associate Creative Director / Copywriter: Mike Motch. UX: Charles Gallant, Bryce Seyffert, David Clements. Design Director: Adam Skalecki. Art Director / Designer: Taryn Kealani, Kailey Staiano. Production Artist: Kailey Staiano