Hyland’s Brand Refresh
Refreshing the logo of an 115 year old company requires careful and clear navigation to ensure a smooth roll out. We designed and distributed an interactive usage guide showcasing the newest updates to the brand’s assets that also served as a way-finding tool to the complex web of production-level files ready for download by the client and all necessary vendors.
Client: Hyland’s Homeopathic. Creative Director: Kara Errickson. Art Director / Designer: Jim Slatton. Designer / Production Artist: Kailey Staiano. 3D Designer: HR Sweat.